Introducing the True

Measurability

to outdoor advertising

The revolution of outdoor impressions

Outdoor advertising sector has faced its greatest hurdles since the introduction of internet advertising, as it has been unable to give comparable measurability to online media.

Outdoor advertising is evolving, and the sector is expected to expand rapidly over the next ten years.

To stay competitive with online media, make sure to take advantage of the DOOH impressions and data we can provide.

Empowering Info Screens

Hypercell's service adds value to the information screen sector by providing a new data source for analyzing the impact of information displays on crowds.

Understand your customer behavior

The data assists you in determining whether your information screens are sending clients to the correct locations within your retail store, airport, convention center, or other public venue.

True measurability

With Hypercell's GDPR-compliant and anonymous service, you can start collecting and profiting from your data with a simple plug-and-play mindset.

Our service provides outdoor advertising service providers with new pricing options and it improves programmatic sales while making it also easy to measure campaigns success rate for media buyers.

For the first time in recorded history, outdoor advertising is being measured with unprecedented precision, and media buyers can examine campaign results in with a click of a button.

Reporting on the performance of advertising campaigns has never been easier or more efficient, providing true value to businesses who use outdoor advertising as part of their marketing strategy.

Boost your sales with DOOH impressions

Impress

Offer data based impressions to your advertisers

Improve

Improve the utilization rate of your outdoor screens

Sell

Use data to optimize programmatic sales

Frequently Asked Questions

We have compiled answers to some of the most commonly asked questions. We would be happy to help with any futher questions.

DOOH (Digital Out Of Home) Impression is a new data-based indicator for digital outdoor advertising. Hypercell provides sensors inside advertising media which are used to measure impressions, following the amount of traffic passing by. Impression data is collected and updated continuously.
Unlike the OTC number (which is an estimate of the reachability) often used to assess the reach of digital outdoor advertising, DOOH impressions use data to verify the contacts the ad receives. This means that instead of theoretical reach estimates, the advertiser pays for contacts based on anonymously collected, regularly updated, anonymous data from the ad's location.

The movement of people varies from day to day and year to year. For example, a November sleet in the city center may be quieter than a summer Saturday. As a result, reachability estimates based on theoretical models reported with traditional metrics may not reflect actual audience numbers. The constantly updated DOOH impression data, in turn, reflects these variations, so the advertiser knows exactly what they are getting in return for their marketing effort.
DOOH impressions also allow for more precise targeting. The fresh contact data collected by the advertising devices tells you more accurately and realistically about the movement of the advertiser's target groups in different areas and during the day. Using impressions also gives you flexibility in campaign planning. The impressions contained in the campaign can be collected quickly with large impressions, or they can alternatively be spread over a longer period of time, with different impressions, for example.

  • The advertiser pays for verified contacts instead of repetitions
  • Ads can be precisely targeted to, for example, time of day or audience
  • Using impressions gives you flexibility in campaign planning

DOOH impressions are data-derived, modeled, verified contacts. Online impressions, on the other hand, simply indicate how many times an online ad or other digital material has been displayed on the terminal of a target audience and make no mention of how many times the ad has been watched.

Impressions are measured by tracking the quantity of traffic passing through the ad unit and comparing it to a computational model (modeling) that considers factors such as traffic speed and distance, latency, and the duration the specific ad is displayed. The calculation ensures that each contact is counted only once. If the contact stays in the area for a long time, it will produce up to one new DOOH impression in 5 minutes.

The signals from both devices are registered. This is taken into consideration by the coefficients used in the modeling, which convert the signals into actual individuals. The coefficients used are based on measurements made at locations. According to Hypercell data, consumers carry an average of 1,1 smart devices with them at all times.

Data is collected by sensors that detect Bluetooth radio signals.

Yes, the information gathered is completely anonymous and 100% GDPR compliant. We are constantly working with legal experts to stay ahead of any legal requirements.

Yes, this is the basis of Hypercell service. The data is non-personal information and is not covered by the GDPR. Our partners have been informed about the collecting of audience data in a secure and anonymous manner.

No, this technology does not allow profile identification and for example any person's gender or age cannot be identified (completely anonymous).

The maximum range of the sensor is around 50 meters, depending on the surrounding structures. Optionally, the administrator may choose to reduce the range to a suitable level, depending on the use case.

The modeling parameters that convert the signals into individuals take this into account. The factors are based on measurements taken at the site. According to Hypercell statistics, when spending time away from home, people use an average of 1,1 Bluetooth devices at the same time.

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